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What is a Key Influencer?

A Key Influencer is someone who participants pay more attention to when receiving communication (email, Chatter, etc.).  For example, they tend to be the VP of Sales, President, or CEO.


1. Go to Contest Builder
2. Create/Edit a contest
3. Click Observers
4. Check the Key Influencer box for each desired observer
5. Click Notifications
6. In the Key Influencer Notification section, decide if you'd like both/either options. These options will only be sent out to the observers who are marked as Key Influencer
7. Click Save
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