A Key Influencer is someone who participants pay more attention to when receiving communication (email, Chatter, etc.). For example, they tend to be the VP of Sales, President, or CEO.
Steps:1. Go to Contest Builder
2. Create/Edit a contest
3. Click Observers
4. Check the Key Influencer box for each desired observer
5. Click Notifications
6. In the Key Influencer Notification section, decide if you'd like both/either options. These options will only be sent out to the observers who are marked as Key Influencer
7. Click Save